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Proposal

Proposal – Outline – 02

Topic – Can Universal Value help Chinese mythological Animation spread across cultures?

Introduction 

  • Motivation 

Chinese mythological animated films are developing rapidly, but they are unable to spread across cultures around the world. Hayao Miyazaki’s works are also non-English, with no Western cultural background; however, its works can spread across cultural boundaries, gaining popularity among people of different countries, different classes and different ages. Universalism is one of the main reasons why his works can endure in the world. According to such works, I would like to discuss whether universal value be able to help the cross-cultural communication of Chinese mythological animated films?

Contextual Analysis 

  • What is the Chinese mythological animated film?
  • What kind of problems do Chinese mythological animated films have? Why can’t it be spread across cultures?
  • Universal valueis one of the main reasons why Hayao Miyazaki’s works can spread across cultures
  • What is universalism? What are the pros and cons? What’s controversial about it?

Research Question

  • Is it feasible for universal value to help the Chinese mythological animated films spread across cultures around the world?

Methodology

  1. Secondary Research
  2. Case Study
  3. Comparative Analysis

What methodologies are used?

Why are you using these methods?

How do they help the project move forward?

Conclusion

  • What is the feasibility of universal value in cross-cultural communication of Chinese mythological animated films?
  • What value can these studies have?

Indicative bibliography

  • ANIMATING SUN WUKONG: SHANGHAI ANIMATION FILM STUDIO’S HAVOC IN HEAVEN AND SYMBOLIC TRANSFORMATION ON THE EVE OF THE CULTURAL REVOLUTION

By Jackson R. Ayers and Thesis Committee

  • Analysis on the Culture Concepts in the Movie Spirited Away

By Bocong Sun

  • A Study of Traditional Culture-Based Animation Symbols in the Context of Intercultural Communication

By Sheng Ye

  • Calling for a Hero: The Displacement of the Nezha Archetypal Image from Chinese Animated Film Nezha Naohai (1979) to New Gods: Nezha Reborn

By Thomas William Whyke and Joaquin Lopez Mugica

  • Hayao Miyazakis Mythic Poetics: Experiencing the Narrative Persuasions in Spirited Away, Howls Moving Castle and Ponyo

By Cheng-Ing Wu

  • HUMAN RIGHTS´ PHILOSOPHY: UNIVERSALISM AND CULTURAL LOCALISM

By Leilane Serratine Grubba and Salete Oro Boff

  • Representation of the Local and Global Community in the Works of Hayao Miyazaki

By Ghita Abens

Movie

  • Havoc in Heaven, 1961
  • Jiang Zi Ya, 2020
  • Kung Fu Panda, 1008
  • Ne Zha, 2019
  • Spirited Away, 2001
  • Yang Jian, 2022

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